The Dairy Farm Syndrome

I think that at one time or another, we have all asked ouselves "How do I get more sales volume from my downline?"

After some contemplation on that problem, many marketers realize that if they train their recruits in proper knowledge of the products and services it will motivate previously unmotivated members that will result in more sales. A process sometimes called duplication. IE: Duplicate yourself and you will have more sales and more recruits.

Kinda like milking a cow. You have to squeeze hard enogh to get the milk out of the cow, and you have to squeeze enough times to make sure you get all the milk.

So you milk a cow the right way, you teach your members to milk a cow the right way, and the cow still only gives the same amount of milk each day.

So back to our question: "How do I get more Milk?"

The answer is easy, do the difficult tasks. Training, teaching, and duplication is the easy part. You are working with people who are already your members so there is no rejection. They joined you and want you to help them succeed, so they are willing to listen to you.

To get more "Milk"--GET MORE COWS!

Thats it, get more members, recruit, take that risk of rejection and grow your organization. New recruits bring in new enthusiasim, new excitement, and start a recruitment snowball effect with your downline.

In short, your time spent with your downline in training and duplication is valuable but too much time in that area is not the best way to grow your organization.

To get more milk, get more cows.


This is not to be confused with:

"THE WATERMELON SYNDROME"

The watermelon syndrome goes like this:

Two guys wanted to make some extra cash so they got this idea. They went down to the local farmers market and bought a truckload of watermelons at $1 each.
They found a spot beside the road to set up shop and opened up the tailgate with a sign,

WATERMELONS ONE DOLLAR

Well guess what, they sold every melon in a very short time so they went back to the farmers market and bought another truckload for $1 each. Back to the roadside stop, out with a bigger sign,

ORGANIC WATERMELONS ONE DOLLAR

Again they sold out. Well one of the two says "Wait a minute here, we aren't making much money. We have to change something, we are selling all our melons every time and we should be making more money." The 2nd guy agrees. Then a light goes on over both these guys and they realize what they need to do.

They both jump up and yell in unison

"WE NEED A BIGGER TRUCK!"

OK, OK, I know, I just wanted to give you all something to think about.

Have a great and profitable week!